ARC Rebrand

Client: Airlines Reporting Corporation

Art Direction: Corey Scott, PhD

Created at Allison+Partners

Tasked with a complete brand overhaul for the leader in air travel intelligence, our team was responsible for creating a new identity and visual system including a logotype, refreshed color and typography, marketing assets, and a full set of custom iconography. We also provided recommendations on web and trade booth designs for their internal team.