Art Direction: Corey Scott, PhD
Created at Allison+Partners
As Allison+Partners prepared to launch a new agency offering of a group of teams that specialize in brand storytelling, we were tasked with naming and branding it. I came up with the name Alloy, which by definition means to combine two or more elements to give greater strength to the resulting compound. That's what we do - we join our teams' forces to create powerful, compelling campaigns for our clients. Taking Allison+Partner's current logo, I deleted it down to the word "All" to create a short, animated introduction to the new sub-brand.